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Drop the Personal and Professional You Are One Brand
By Maria Elena Duron To succeed in today’s world, branding is essential. Whether you’re a professional or a small business owner, you need to know how to brand yourself in order to stand out and be...
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With Customer Appreciation You Have the Advantage
By Maria Elena Duron How do you feel when someone genuinely appreciates you for your input or effort? It feels nice and warm, doesn’t it? That’s the kind of feeling you want customers and clients to...
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The 5 Keys to Networking Online Successfully
By Maria Elena Duron If you want to grow your contacts and business, then networking is the best way to do so. Keep in mind that networking isn’t a quick fix for increasing sales, though; it’s an...
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How to Be Better Respected At Work
By Ken Sundheim “Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your belt, that’s real power.” Clint Eastwood. Seemingly, this formula...
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The 90% Rule for Networking Success
By Maria Elena Duron Imagine you were setting out to network with people today. Let’s do the math. If you allot at least 30 minutes to connect with someone (factor in travel time, finding their office,...
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How to Win the Trust and Loyalty of Todays Mobile Customer
By Maria Elena Duron Originally, brand loyalty was the sole bread and butter of company revenue. With reviews spreading by word of mouth, it would take the better part of a year for new names to gain...
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Are You Losing Customers Because of Business Misinformation?
By Maria Elena Duron It is midday and time for lunch. Thousands upon thousands of workers start filing out of their several stories tall office buildings in pursuit of one thing—lunch. Starting at...
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Does Your Company Really Need That Mobile App?
By Maria Elena Duron According to Brand Chat, 34 percent of businesses plan on building and releasing at least one mobile app this year. Much like every other industry, however, such an undertaking...
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Fixing Viral Mistakes: How to Deal With Negative Online Reviews
By Maria Elena Duron Going viral can mean great things for companies. It can also mean potentially deadly consequences, especially for small businesses. While we all hope at least one of our many...
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Without This Missing Element, Your Employee Awards Program Won’t Mean Much
By Maria Elena Duron It’s no secret that recognizing employees for their hard work has beneficial effects that ripple outward. Yet recognition isn’t the only part of this equation. In fact, recognition...
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Email Is Not Dead – It’s the Hub of Social Marketing Content
By Maria Elena Duron While social networks and their content have become an excellent method for improving brand visibility, they aren’t where you want your audience to stay. Rather, consider them as...
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Social Media as a Sales Tool
By Elinor Stutz Many business owners still perceive social media as the biggest waste of time as opposed to doing the necessary work. They see it as employees or less seasoned entrepreneurs playing...
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Secret Sales Strategy Revealed
By Elinor Stutz Going against all sales training tradition, experience shows you should not sell to get the sale. The secret sales strategy for success is human kindness. By being your authentic self,...
View Article8 Time Management Tips for the Busy Entrepreneur
By Maria Elena Duron Sometimes, the 24 hours in a day are not enough. There isn’t enough time to exercise, pursue our dreams, or to get our lives in order. This “lack-of-time” is a hurdle we all need...
View Article5 Questions to Ask Your Team After a Bad Sales Week
By Kristen Vanstrom If your industry is seasonal or fluctuates based on demand, you will have occasional dips in sales. Although this is not ideal, it’s expected. How can you cope with this...
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